Open Programs

Post Graduate Certificate in Market Research & Data Analytics

Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous not-for-profit management education institution. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

It rates amongst the top management institutes in the country addressing the areas of marketing, market research, advertising, data analytics and media.

Program Background
Decision making process in modern business environment has transformed. Its now based upon Market Research and Data Analytics. This transformation is also aided by professional excellence in Market Research & Data Analytics by IT enabled services (ITES), business process outsourcing, knowledge process outsourcing, business intelligence, knowledge management and market research companies.

This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building

It is set to provide the right base for working in analytical teams in large corporations and outsourcing companies.

Target Segment
This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.

More details about the program, prospectus and free application form, click here.