MICA – Post Graduate Certificate in Advertising Management & Public Relations

Post Graduate Certificate in Advertising Management & Public Relations

Online Application
You can now apply for this program online. Click here for Online Application.

To apply online, one needs to fill a simple form and pay for the application fee (Rs. 2,000 for Indian students &∓ USD 50 for international students). Indian candidates can pay by credit card, internet banking, debit cards, demand draft or account transfer by NEFT. International students can pay by credit cards. You can send in your application online and pay later, but it will be processed after receipt of payments.

About MICA
Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous not-for-profit management education institution. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

It rates amongst the top management institutes in the country addressing the areas of marketing communication, marketing, market research, advertising and retail management.

Program Background
Advertising and Public Relations are two very important disciplines in the area of Marketing Communication. The program is set to impart skills for building a career in the area of Advertising & PR. Additionally, the program will have an overview of the communications industry with a close industry interface.

Target Segment
The Program has been designed keeping in mind Junior and Middle-level executives and managers. Candidates with prior experience in this area are preferred but will not be a limiting factor for enrollment.

Program Director – Dr. Falguni Vasavada Oza
Dr. Falguni Vasavada Oza has a Ph.D. In Advertising. In her illustrious academic experience of over 12 years, she has held several leadership roles. She is Coordinator for Advertising Management area since 2007. She is Chairperson for Online Programs since 2009. She is also a member of MICA Management Committee.

Her areas of interest in teaching include Marketing Management, Advertising Management, Account Planning and Brand Management. She has done extensive research in the area. Her research reports have been widely featured in leading journals and events both inside and outside India. She has initiated and actively worked on joint research projects leading international universities.

She also managed MICA Classroom on afaqs.


Two classes per week for 1:30 hours each scheduled from 7:30am-9:00am on Thursdays & Fridays.

One Year

Course Content
This program is set impart domain expertise in Advertising Management and Public Relations. Sessions are designed to be interactive and participative.


  • Advertising Module
  • Consumer Behaviour Module
  • Marketing Research Module
  • Digital Marketing Module
  • Public Relations Module
  • Media Management Module
  • New Media Module
  • Client & Agency Module
  • Campus Module

Participants are expected to develop their own project in Advertising Management and Public Relations.

Conduct of Classes
The classes will be conducted from MICA’s studio. Select faculty from MICA will conduct the classes. Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.

Within India
The classes will be made available in across the country through e-learning. The participants can also be given an option to connect from home.

Outside India
The program is also available outside India with a differential amount in fee.

There will be one campus visit to MICA. The duration of the visit will for a week. The campus visit will be compulsory. The pricing for the visit is indicated separately for reference and review. Candidates from outside India can be given an exemption in attending the campus.

Batch Size
Minimum batch size of 50 students. The batch size can be increased or decreased at the option of MICA.

Program Roll-out Schedule
The program will commence from last week of August 2016 subject to minimum enrollments of 50 students.

Learning System
Industry tested learning system will be deployed for conducting the program. It will allow students to attend the classes from their offices or homes. A high-speed broadband internet connection is essential for students to participate in the program.

Initially the candidates will need to send across the application forms with Application Fee only. Other fees will be payable only after acceptance by MICA in the program. The fee is exclusive of service tax. Fee Details are, as follows:

Collection of Fee:
Option 1: One Time Payment
Application Fee: Rs. 2,000/- (excluding of Service Tax)
Program Fee: Rs. 1,10,000/- (excluding Service Tax)
Campus Visit Fee: Rs. 15,000/- (excluding Service Tax)

Domestic students can also pay fee in installments or through a bank loan.

International (USD)
Application Fee: USD 50/-
Program Fee: USD 2,500
Campus Visit Fee: Rs. 15,000

Programme Fee (Foreign Participants):
100% upfront
USD 2,500
Campus Visit Fee: Rs. 15,000/- (excluding Service Tax)

Payment for the application fee, programme fee and registration fee should be drawn in favour of ‘Ivory Education Pvt Ltd’ payable at New Delhi. Post-dated cheques are required for all installments in advance.

Payment for the campus fee (Rs. 15,000/- + service tax) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad, payable in DEMAND DRAFT only. Dates of campus visit will be announced in February 2016.

Application Process and Timelines
Study material to be supplied by the institute, will be purchased by the students by paying as advised

Ivory Education will provide assistance to candidates for availing loans from financial institutions. These institutions may extend loans to the participants subject to their own conditions. Before applying for a loan, the candidates need to be selected by MICA for the program.

Evaluation Methodology
Assignments, Online Quiz & Project Evaluation by MICA

The certification for the program is called “Post Graduate Certificate in Advertising & PR” given by MICA. Successful candidates will receive a certificate of completion from MICA.

– In-company
– Retail

Placement Assistance
Placement Assistance is provided to the candidates who successfully complete the program by Ivory Education. No placement assistance will be provided by MICA. Candidates who are nominated by their company will not be eligible for any placement assistance.

More details
For more details, contact us on 011-46076571 (Monday-Saturday, 10:00am to 6:30pm) or email [email protected]. Those outside India can call us on +91-11-46076571.

Prospectus and Application
To download Prospectus and Application form, free of cost, fill in the online application form below. You will get an email back with free Prospectus & Application Form.

Online Application
You can now apply for this program online. There is a common application form for both Indian & International students:

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