Companies that incorporate data into their operations show productivity rates much higher than those of their peers. According to IDC, the worldwide Big Data and Analytics market has surpassed USD 200 billion in 2020, despite the pandemic. It is set to continuously grow in the next decade and more.

The use of Big Data in Market Research is the art and science of combining behavioral data, consumer data, attitudinal data, and advanced analytics to produce faster and better insights that lead to sound decisions that yield superior business results.

This data analytics program focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making.

The program aims at providing a comprehensive understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions by focusing on practical and conceptual approaches addressed through the sophisti- cated data analytic software.

The MRDA program, from MICA, will provide the participants with an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry,
the role of analytics and its relationship to strategy-building.

Designed in close consultation with the industry, this program provides the right base for the entry-level and experienced professionals for working in analytical teams, in large corporations and outsourcing companies.

Two live classes per week for 1:30 hours each scheduled on Saturdays & Sundays from 9:30 am-11:00 am IST from August 21, 2021. Additionally, you can access the learning materials, recordings, and other content anytime.

MRDA can open doors to a host of jobs in areas such as Marketing Research Manager,  Market Research Analyst, Research Analyst, Knowledge Analyst, Big Data Architect, Data Engineer, and others. One attraction of this field is that if you move from other sectors then you are able to leverage upon your experience. You can also get good jobs even if you are an entry-level professional or a fresher. 

• Opportunity to earn a PG Certificate from MICA

• Certificate of completion awarded by MICA, Ahmedabad

• 5 day On Campus module at MICA Ahmedabad during the course of the programme, where students can interact with faculties face to face and also experience the prestigious campus real time.

• Gain MICA Alumni status on the successful completion of the programme

• Insights into the modern and emerging trends in the Media and Entertainment Industry

• Gain deeper understanding of the nuances of the Business of Media with focus on specific in-demand areas like Entertainment Management.

• Convenient schedules for working professionals.

• Designed with a mix of various case studies, current industry examples etc. which enlighten participant’s knowledge in the practical corporate scenario. 

• Lectures imparted by specially selected, eminent, core faculty from MICA. Guest lectures by Industry Experts.

• Specifically designed for working executives with all the flexibility benefits of Virtual Learning.

• Quality interactions and increased peer group learning. Virtual classrooms that allow for active interactions with other fellow students and faculty

• Fully virtual course with LIVE online, instructor led interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience

• Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.

• User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end.

• In the event that students miss attending the LIVE lecture on the Virtual Classroom for some reason, students will be granted access to the recorded sessions for a specified number of days/times.

• Ivory’s Cloud Campus – Students on our virtual social learning platform are provided access to course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses. Students can raise questions and doubts either real time during the live class or offline through the Cloud Campus.

• Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.

• There are periodic evaluations built in throughout the duration of the course.
• These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments.
• The evaluations are designed ensure continuous student engagement with the course and encourage learning. 
• All exams and evaluations are done online
• These are designed for working professionals and are designed to impart practical skills
• In case some participant is unable to meet the evaluations, they get enough chances so that they can get the skills. No students are unilaterally failed. 

Working professionals and freshers with any background who want to enhance their knowledge and/or aspire to take up careers in Market Research & Data Analytics should enroll in this programme.

MICA has designed the Advanced Certificate for professionals and enthusiasts looking for in-depth knowledge and a solid career path in the sector.
The objectives of this program are:
1. To equip the participants with a workable knowledge of Market Research & Data Analytics.
2. To keep participants abreast on how market research and data analytics has changed and will continue to change in the future.
3. To familiarize yourself with areas like Machine Learning Techniques and Predictive Analytics
4. To create a working knowledge of popular software such as SPSS, R & others
5. To give an avenue for mid-career analytics enthusiasts wanting to explore a career in the analytics industry.

This 11-month course is set to equip participants to gain knowledge about all major aspects of Market Research and Data Analytics.

You can enroll in this program now. We trust you! As long as you submit the requirements before January 31, 2022, we are good!

Yes, just enroll in the program now and we will ensure that you can start with the requirements of the program even before the live sessions begin. We will give you access to on-demand modules, training, and orientation.