MICA KEIC is an exclusive center for advertising, media, marketing, and related information. It extends information support to marketers, ad agencies, media houses, management institutes, researchers, etc. MICA is proud of its hi-tech library i.e. KEIC and “KEIC online”- a portal that functions 24/7. The KEIC’s database helps in decision-making, defining future strategies, making new business presentations, and understanding the market.
With KEIC, the students get access to many online databases and membership like ABI/Inform Complete, Advertising Research Foundation – ARF (Membership), Audit Bureau of Circulation – ABC (Membership), CARMA (Membership), CMIE Prowess, Communication and Media Studies – Sage, Crisil, Dissertation, and Theses – ProQuest, EBSCO (Business Source Complete and Communication Source), Emerald Marketing E Journal, Emerging Markets Information Service, EPWRF India Time Series, Euromonitor International, Harvard Business Publishing Cases (HBP), iBankLIVE, India Business Insight (IBI), Indiastat.com, J-Gate, JSTOR, MIMI (MICA Indian Marketing Intelligence), MVMI (MICA Village Market Intelligence), Questia Online Library, Statista, World Advertising Research Centre (WARC)
iEducation has enabled KEIC access for all MICA courses available with us. You can be sure to choose the best programs and you get all the related resources, and more for free.