This is a pre-registration page for Post Graduate Program in Online Marketing. The program will be offered by one of the world’s leading institutes in advertising and marketing in association with Webnewswire.com, Ivory Education and other partners.
Background
Every marketing professional needs a through understanding of Online Marketing. The field is an every changing field with new developments almost everyday. This program will empower you to excel in the area of Online Marketing.
Program Objectives
The program aims to:
• Equip Junior to Middle level executives with best practices in online markeitng
• Build thorough understanding of Online Marketing
• Set base for building successful campaigns
Who Should Attend?
• Marketing professionals looking at building understanding of Online Marketing
Program Contents
The program contents include:
Online Marketing – an overview
Building a technical understanding – Google’s Webmasters’ Tools, Sitemaps, Newsmaps & others
Introduction to Online Marketing Matrices – CPC, CPM, CPA, PPA, PPC and others
Google’s Innovative Advertising tools – Adwords, Adsense & others
E-mail marketing
Growth of Social Media
Social Media Marketing
Search Engine Optimization
eCommerce
Affiliate Marketing
Best Practices
Project
Eligibility Criteria
• Graduates from a recognized university are eligible
• Working professionals with minimum 2 year of work experience are preferred
Program Design & Duration
• Duration: 1 year
• Frequency: twice a week for 2 hours each
• Class Schedule: TBD
• Delivery: Online through e-learning
Pedology
Each course will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries will also share their experiences.
Evaluation
• Evaluation by the institute through Online Assessment, Case Studies, Assignments and Class participation
The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
Certification
Certification will be given by the institute directly.
Program Fee
The program is priced at USD 5,500 for one year.
How to apply?
Limited seats are available. Please fill this contact form below for receiving more details on the program. You will also receive free brochure and an application form.
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