MICA’s online programme in Advertising and Public Relations has attracted participants mainly from non-advertising backgrounds this year, a majority of them being entrepreneurs. Entering its eighth year, the online programme has also witnessed an equal gender ratio this time, with women comprising 50% of the batch.

Programme Director, Professor Falguni Vasavada Oza, said, “This year, an interesting trend has come to light. By seeing the batch profile, I can say that women applying for this course are aiming for a second innings in their career. Either they want to switch their careers to advertising and PR, or gain experience in this domain. Another interesting trend is that participants above 40 years of age are opting for this course. Since we are in a digital age, people are realising the need for advertising and PR.”

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