MICA – PG in Market Research & Data Analytics
Build a Strong Foundation in Market Research & Data Analytics
This programme focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist in strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through sophisticated data analytic software.
It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytics tools that are imperative in making effective decisions.
The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.
Designed for the Industry
The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in market research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations, and outsourcing companies.
|1||Introduction to Market Research & Business Analytics
|3||Introduction to Probability and Probability Distributions
|4||Introduction to Basic Inference
|5||Introduction to Advanced Inference
|6||Introduction to Multivariate Data analytics
|7||Time Series Models in Business
|8||Machine Learning Techniques: Supervised and Unsupervised Learning Techniques
|9||Introduction to Prescriptive Analytics
|10||Emerging Trends in Market Research
|Awards||Post Graduate Certificate Programme in Market Research & Data Analytics from MICA|
|Mode of Study||Weekend classes on Saturdays & Sundays|
|Location||Online + Campus Visit|
For Indian Participants – Graduate (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.